Turn's Next Generation Media Buying and Optimization Platform
Today marks the release of the Turn 2.0 platform. It's been in the works for while now – all part of an extensive technology initiative from a very talented team. Our 2.0 platform includes a series...
View ArticlePre-Bought Vs. Demand-Side Platforms – Know The Difference
Demand-side platforms, or DSPs are becoming a buzzword lately, along with impression scoring and real-time bidding. These three terms all point to platforms that allow an advertiser to procure its...
View ArticleThe Second Half of 2010 — Looking Into a "Simplified" Crystal Ball
Earlier this year, I made predictions about key trends we were likely to see in 2010 in the world of interactive marketing. Now that we're at the halfway mark of the year, let's look back and see what...
View ArticleHitting the sweet spot: going big vs. being effective
What makes a great communicator? Is it mastery of all the pertinent facts? The skill of a turn of phrase or use of engaging metaphors? By all means these are skills necessary to be good. But greatness...
View ArticleTackling Fraud Without Scale – What’s the Point?
“Suddenly the anti-bots business is booming,” according to Adweek’s Mike Shields in a story this week about several tech companies pivoting into the fraud prevention space. A more accurate take on the...
View ArticleHow to Build a Platform
When I was a kid, I spent a good deal of my time building a tree house. I collected all of the scrap material from around the neighborhood, brought it to my tree, and nailed it in place. I didn’t have...
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